Learning Commons New Tagline: Connect, Communicate, Create
In February 2014, Western Washington University’s Learning Commons announced a tagline contest in which Western students, faculty, and staff were asked to help create a memorable and positive phrase that captured the Learning Commons mission. The Learning Commons brings together resources and programs to advance teaching and learning, online and across the physical space of Western Libraries. As added incentive and as a show of appreciation, it was also established that the winner of the contest would be awarded a $100 gift card to the A.S. Bookstore.
After reviewing over 60 submissions, the winning tagline of: “Connect, Communicate, Create” was selected. The Learning Commons partners agreed that each of the three key words in that phrase successfully captured the Learning Commons’ essence. Unbeknownst to the Learning Commons partners when they chose the winning entry, creator of the tagline, student Kathryn Jensen, also happens to be employed as a Writing Center Assistant.
As Learning Commons Director Carmen Werder stated, “I was delighted to find out that Kathryn is one of our very own student staff in her role as a Writing Center Assistant – no wonder she really gets the Learning Commons. We are very grateful to her for helping us find a phrase that captures the Learning Commons dream.”
Jensen explained how she came up with the tagline after she began thinking about the mission of the Learning Commons during a discussion in her first-year intern seminar at the Writing Center.
“We had been talking about how to establish it as a place students know they can go for all kinds of peer collaboration from working on group projects to writing assistance to math/science tutoring. I realized that the idea of 'connecting' with others was sort of the core of the Learning Commons, and created a tagline that emphasized that,” said Jensen.
Werder, who also directs the Teaching Learning Academy (TLA), and Writing Instruction Support (WIS), mentioned how the word “communicate” represents another significant component of the tagline.
“We also want everyone to think of the Learning Commons as a place to communicate in genuinely human ways – not only to gain information, but to engage in spirited dialogue about topics that matter most,” stated Werder. For example, “Conversations in Common,” a program that began during winter quarter 2014, is one way the Learning Commons offers the Western community opportunities for both making connections and communicating ideas.
Such programs and activities hosted in the Learning Commons naturally lead to the third component of the tagline, which is the word “create.” Werder noted how she and other Learning Commons partners were “especially thrilled” to see how the winning tagline emphasized “the Learning Commons as a place to create new knowledge, and to create it together.”
In addition to Jensen’s winning submission, Carly Roberts, who is also President of Western’s Associated Students (AS), submitted a tagline suggestion that grabbed the attention of the Learning Commons partners. Learning Commons Program Coordinator Shevell Thibou stated that all of the partners were pleased with Roberts’ emphasis on the Learning Commons as a physical gathering space.
“We also liked how the phrase ‘gather here’ was both an explanation and an invitation, welcoming everyone into this collaborative space available for connecting, communicating, and creating knowledge,” explained Thibou. Because of this emphasis, the Learning Commons partners expressed their appreciation to Roberts for her valuable contribution, acknowledging that the tagline and other future marketing materials will also incorporate the part of Roberts’ submission that includes the phrase “Gather Here.” The Learning Commons partners would also like to thank everyone else who participated in the tagline naming contest for offering their submissions.